DESIGN DIRECTION / CONTEXT, REFINEDContext with purpose.
Context with purpose.
The original Uma identity.
An editorial type system sits beside a field of copper text particles. The journey moves from dense context to retained sentences. Generous dark space keeps the product story readable.
Carbon / #080909
Ivory / #eeeae3
Terracotta / #B5674A
Olive / #6E7F5C
Context. With purpose.
02 / REFINE
Local by design.
Query-aware sentence filtering, before context reaches the model.
Motion: a rotating typographic sphere, followed by a camera fly-through. Low-relevance fragments scatter as retained text settles into ordered bands. Reduced-motion visitors get a still opening with the full product content below.