Uma
DESIGN DIRECTION / CONTEXT, REFINED

Context with purpose.
The original Uma identity.

An editorial type system sits beside a field of copper text particles. The journey moves from dense context to retained sentences. Generous dark space keeps the product story readable.

Carbon / #080909

Ivory / #eeeae3

Terracotta / #B5674A

Olive / #6E7F5C

DM SANS + INSTRUMENT SERIF

Context. With purpose.

Start building ↗Explore the page ↗
02 / REFINE

Local by design.

Query-aware sentence filtering, before context reaches the model.

Motion: a rotating typographic sphere, followed by a camera fly-through. Low-relevance fragments scatter as retained text settles into ordered bands. Reduced-motion visitors get a still opening with the full product content below.